

MICA, once known as the Mudra Institute of Communication Ahmedabad, is an autonomous institution founded in 1991 in Ahmedabad, Gujarat. By 2025, it was ranked 11th by IIRF and 37th by NIRF in 2024 under the MBA category. Its main attraction is the PGDM program, which is highly sought after. To secure admission in the PGDM program, students need to clear exams like CAT, XAT, or GMAT, followed by the MICAT score, Group Exercise (GE), and Personal Interview (PI). MICA itself conducts the MICAT exam specifically for PGDM applicants. The PGDM program costs INR 26 lakhs in total. According to the XAT Cutoff for 2024, candidates needed to achieve an 80 percentile in Round 1 for eligibility. Prospective students must register on MICA’s portal to apply. Besides PGDM, the institute offers a PG Certificate Program in Crafting Creative Communication and Fellowship programs, with admissions based on MICA's online test. In terms of placements for 2025, MICA saw its highest package reach INR 40.91 lakhs per annum, with the average package at INR 19.22 lakhs. The previous year, in 2024, the highest offer was INR 35.50 lakhs, while the average was INR 19.21 lakhs. Top companies like Nivea, Loreal, Flipkart, VIP, Titan, Samsung, and Deloitte are regular recruiters from the institute.